Quality is everything, and is the prime focus when designing every detail of our garments. We try to ensure every garment is designed and made here in Britain for this reason. Most of our materials are also manufactured in Britain with exceptions for some of our hardware as RIRI and Cobrax hardware that is Swiss and Italian manufactured respectively, are considered the best in the world. Our garments share some of the same factories as a number of the leading fashion houses in the world.
Our creative director, who studied and worked as a civil engineer, has traded their focus from the design of large structures to engineering the design of luxury menswear garments. the brand concept was created in 2015 and launched its first collection in the fall of 2017 with its AW17 'Capsule Collection'.