Good Joe keeps art close to the heart. #WearArt

At Good Joe we love and live art and believe it shouldn’t be reserved for hanging on walls, or kept in galleries. We’re putting it on our shirts so you can literally keep it close to your heart and bring a bit of interest to the lives of others when you wear them.

We’re more than chuffed to introduce you to our very first #WearArt collection. In collaboration with Matt Loughlin ( the real Matt Loughlin) we’re launching an exclusive trilogy of his designs on our black and white shirts.

Matt is an American living in Bristol. Commercial illustrator and graphic designer, most of his work is in the world of fashion specialising in trend-driven apparel, but he’s also involved in illustration, printmaking and packaging design.

Sketched first, then linocut (literally cut out in linoleum) from which the print artwork is developed. The technique gives a really simple sketch drawing design that stands apart from your usual graphic print T-shirt.

What’s more, Matt’s been a real Good Joe from start to finish. Sharing his knowledge as well as his creativity, he’s helped us through the whole process to get this project off the ground.

We think your designs are deadly cool. Cheers Matt.

Matt can be reached at and his social handle is @realmattloughlin

About Good Joe

Good Joe are British made, men’s T-shirts & Polos. Each time you buy a #GoodJoeUK, we donate a new item of clothing to someone in need living in the UK.

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